Making a good first impression and sustaining it for a long time.

follows the rules of etiquette
shows respect for other people
looks well-groomed

dresses appropriately, in line with his/her position
makes a good first impression and maintains it
behaves correctly and according to current standards
provides knowledgeable answers based on his/her expertise
addresses people correctly, in accordance with the organization's culture
provides knowledgeable answers professionally

represents the organization in his/her choice of dress
is consistent in his/her conversational style; does not suddenly change his style
builds a personal relationship with clients and colleagues by showing a genuine interest in other people
demonstrates self-confidence and competency in responding to questions
is knowledgeable in his/her field and does not pretend to be an expert in other areas
adopts his style and dresses in accordance with his/her position
does not pretend to be competent in any area other than his/her own

understands the etiquette and acts accordingly
feels free in different circles and companies
is able to quickly adopt a new environment's rules, standards and values
is able to assess what kind of behavior is appropriate and effective in different situations
is able to adjust his/her use of language and behavior to his/her own and other people's roles
uses non-verbal behavior to enhance his/her image

Conduct can be easily developed if the candidate has a more than average score (7,8,9) on the drives Conformity and Need for status.

Did you ever experience being evaluated differently at first than after people had got to know you better? Could you give an example? What was the difference between their first impression and a later one? What had changed in between?
Could you give an example of the way you begin a sales interview? Do you ever do it differently? Could you give an example?
Did anyone ever tell you what first impression you made? What did you do with that information?
Could you give an example of a presentation you did that did not go according to plan? What happened exactly and how did your audience respond? What was the outcome?
What do you find difficult about doing a presentation?

Observe someone who presents himself well; look at this person’s behavior and attitude. What can you learn from him?
Be aware of your attitude, use of voice, and body language.
Take careful notice of verbal (non-verbal) signals of other people so you can adjust your performance.
Adjust your appearance to the situation or organization.
Prepare for conversations well so you know what to say.

Encourage your candidate to ask others for 360º feedback regarding the way he comes across in a group. What does the candidate do exactly and to what effect? What are his strengths and what could be improved? Discuss the results with the candidate.
Ensure that your candidate does not avoid situations in which he could meet other people but, on the contrary, looks for a contact with others. Ask the candidate to think on forehand what kind of impression he wants to make and encourage him to act accordingly. Evaluate what went well and what could be improved.
Investigate with your candidate why he finds it difficult to act in public. Is he scared? Is he afraid to make a fool out of himself? Is he overly concerned what others might think? Ask the candidate to reflect on the question what the worst thing is that could happen.
Encourage your candidate to pay attention to colleagues who know how to present themselves. Is there anything he can copy from them?
Let the candidate ask people around him what they perceive to be his qualities.
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